Use specific data from the case, "Aqualisa Quartz: Simply a Better Shower":

Recommendation: How do you think the Quartz should be marketed? Your recommendation should include these 3 elements.

Element 1: The key Marketing Strategy Decisions, specifically:

1. The primary target market the company should pursue (premium segment, the standard segment, the value/DIY segment, or the developer segment)
2. The relative price-point or price range, and
3. The primary distribution channel.

Element 2: Specific reasons for each of your strategy recommendations (a, b, and c). In particular,

1.data/analysis that supports each element of your recommendation, and

2.the strategic benefits of each part (a, b, and c) of your answer.

Element 3: Your answer should clearly identify current problems or obstacles your decisions help address.