Use SWOT analysis technique to gather, analyze and critically evaluate information on Delta Airline and JetBlue Airline to questions such as:

$-$What are the positive characteristics and advantages?

$-$How do insiders perceive strenghts?

$-$How do outsiders perceive strenghts?

$-$What are the neagtive characteristics and disadvatnges?

$-$What insiders think as weakness?

$-$What outsiders think as weakness?

$-$What areas should be avoided?

$-$What opportunities exist to improve?

$-$What trends can be followed to benefit?

$-$What factors block the progess?

$-$How are the competitors doing?

$-$Is technology affecting the establishment?

$-$Do cash$-$flow problems exist and affecting the growth?

$-$Do weaknesses affect performance?

Based on the statements you made on the matrix, discuss the issues in a narrative form related to strenghts, opportunities weaknesses, and threats.