Question: Use the 4 v analysis to map out the operations for the below: Almost 5 0 years ago Luciano Benetton took the world of fashion
Use the v analysis to map out the operations for the below:
Almost years ago Luciano Benetton took the world of fashion by storm by selling the bright, casual sweaters designed by his sister across Europe and later the rest of the world promoted by controversial advertising. By the Benetton Group was present in countries throughout the world. Selling casual garments, mainly under its United Colours of Benetton UCB and its more fashionorientated Sisley brands, it produces million garments a year, over per cent of them in Europe. Its retail network of over stores produces revenue of around billion. Benetton products are seen as less high fashion but of higher quality and durability, with higher prices, than H&M and Zara
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