Use the below:

1- Exporting

2- Licensing and Franchising

3- Partnering and Strategic Alliances

4- Acquisition

Read the paragraph below and answer the questions that follow: CALORIE-FIT LLC. was launched in UAE in 2015. At the launching ceremony, Ahmed Ali, the founder, and CEO of the company, said that "we aim to provide hassle-free and healthy fast food to the people of UAE, enabling them to maintain their energy and looks." The company was started with an initial cost of five million, primarily invested in 2 branches in Abu Dhabi. CALORIE-FIT was a novel concept that included offering a range of low-calorie menu items. However, this required the company to manage an effective distribution supply chain with the suppliers and retailers. Since the food items were supposed to be fresh, their store life was also limited. However, soon the concept was a hit in the UAE. The company used social media and word of mouth as its promotional tools. The company also joined top retailer chains that would sell limited packed fresh food. Over the next three years, CALORIE-FIT opened five more branches in Dubai and Sharjah. Recently the company has decided to enter the international business. They would like to expand their business in neighboring countries. Different ideas to enter a new market were discussed in the board meeting. Some opined that starting their branches would be pretty risky due to high costs, while others argued that it would enable them to keep complete control of the quality, which should not be compromised at any cost. Soon the regular discussion turned into a heated argument when the CEO, who was sitting silently until now, stood up and said, "Kindly be silent! There can be several ways to enter the international business, and we need to analyze these strategies one by one. We need to look at the nature of our product, target customers, and country's situation. I am also looking at the possibility of acquisitions and mergers in addition to other ways. Let's meet in the next meeting with detailed presentations on the benefits and risks of these strategies". Task With the above background, your team is responsible for answering below two questions: Question 1: Analyze at least Four strategies to enter new international markets that CALORIE-FIT may consider. Discuss the advantages and disadvantages of these strategies. (2X4) -8 Marks Question 2: Which of the strategies (discussed in the first question) do you believe is most appropria for CALORIE-FIT? Provide reasoning and justification for your selection. 2 Marks