Use the below case study to answer Q5 Brand: Carter's Category: Baby clothes store (for children up to 5 years) Context: There is an increased no. of brands in this space and thereby no real connection with the consumers Marketing Objective: Build an emotional connect with the potential target audience, drive brand preference and thus footfalls to the store Target Audience: > Pregnant Mothers/New Mothers > 24 - 32yo > All Nationalities > Interests: - Pop-culture - Movies - Fitness & Sports - Female empowerment movements - Social Media Q5: Share with us your ideas, strategy using relevant media to address this 5 points problem and make Carter's a preferred brand for the potential target audience (Less than 200 words) *