USE the case study link below for your discussion board postngs. See text, pages 33 -34, and pages 64 and 65. Your encouraged to update your knowledge on Facebook through some additional research.

After identifying the primary challenges being addressed, describe how the company is keeping pace with its competition and the role in which managers play in the day-to-day operations.

Case Title: Facebook, Inc. Unique ID: MHE-FTR-062-126026128X Revised: October 18, 2019 Abstract The protagonist of the case is Sheryl Sandberg Facebook's COO. The case opens with her contemplating the new ventures on which Facebook is embarking, such as its transformation into a mega-app, the launch of its Libra cryp- tocurrency and the roll-out of its dating site, so as to continue its growth and to fend off competition. More than 99 percent of Facebook's revenues come from advertising and, along with Alphabet's Google. it dominates the digital advertising space. However, Facebook and other big tech companies are coming under increasing attack from gov. ernments and civil society groups for this dominance. Antitrust investigations and possible break-ups of these big firms are being proposed. Arianna Huffington and Dara Khosrowshahi have to address a number of critical issues. but not limited to: corporate culture, employee morale, alleged gender discrimination, non-stop negative coverage in the media: customers defecting to Lyft: driver dissatisfaction: continued and more draconian regulations by cities, counties, states, and even countries; defendant in lawsuit filed by Waymo alleging Uber stole proprietary self-driving car technology when acquiring Otto, a self driving start-up created by a then-Waymo employee, among many other issues. Sandberg is facing other challenges as well. Concerns about how Facebook uses data it gathers from its users have come to the forefront. It has fallen afoul of privacy laws in Europe and the United States and been subject to large fines. Facebook's role as a vehicle for propagating fake news has been under scrutiny. Elections in the United States have been impacted and civil unrest (with occasionally fatal results) has occurred in other countries. Libra itself is facing problems, as governments and regulators voice objections to its introduction, applying pressure on potential partners. In 2019, Facebook was the fifth most valuable company on the planet, with a market capitalization of $540 billion (behind Microsoft, Amazon, Apple, and Alphabet). Concepts Strategic Leadership: Business Model: External and Internal Analyses: Competitive Strategy: Platform Strategy Innovation and Technology Strategy. Organizational Structure Context Ticker symbol: FB Protagonist: Sheryl Sandberg, COO Facebook Country: USA (worldwide reach online) Sector: Social networking and online advertising Company employee count: 39,651 Company revenue: $60 billion (2019) Market Cap: - $540 billion (September 2019) Event Year: 2019 Teaching Note: Available