Use the concepts of direct-to-consumer advertising and detailing to explain why the demand for pharmaceutical drugs may
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Use the concepts of direct-to-consumer advertising and detailing to explain why the demand for pharmaceutical drugs may result in a market failure.
- Define DTCA and Detailing relate to quality and completeness of info to make drug decisions
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Directtoconsumer advertising DTCA refers to marketing campaigns that target consumers directly promo... View the full answer
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