Question: Use the data gathered from the class about the Jeep advertisement to assess how the ad performs in the following dimensions: Attention - getting, Clarity,

Use the data gathered from the class about the Jeep advertisement to assess how the ad performs in the following dimensions: Attention

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getting, Clarity, Product

/

Brand appeal, Uniqueness, Call to action, and Fit with Brand. For each dimension, explain what results you found in the survey. Did the ad perform well in that dimension? Explain your rationale for each result.

I encourage you to start playing with data visualization, and basic descriptive statistics.

Use the data gathered from the class about the Jeep advertisement

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