Question: Use the data set listed below to answer the following questions. You will read your data into R with this code HBAT

Use the data set listed below to answer the following questions.

You will read your data into R with this code

HBAT <- data.frame(readRDS(file.choose()) # select HBAT.group.RDS where group is replaced by your group number.

List your responses, including output from your analysis as necessary (ie, you shouldn't include all output and graphs, just those that you feel merit inclusion). Conduct all follow-up testing called for by the analysis you conduct and the results you find.

Show your work and your final R script file

  1. Does Purchase Level vary by Segment?
  2. Build a model to predict Satisfaction by the variables PQuality through Delivery. You should build as parsimonious model as possible, that, at the same time, is highly predictive of the DV.
  3. Does Recommend vary by Customer and Region?
  4. Build a model to predict StratAlliance by PurchaseLevel, Customer, Size, and Satisfaction.
  5. Build a model to predict Segment by PQuality through Delivery, using 2 different analysis techniques. Compare the two approaches and describe which one you prefer in this case.
  6. Use PQuality through Delivery to develop an alternative segmentation scheme. How many segments did you find/create? How many cases per segment? Which variables are most important in determining segment membership? How would you describe each segment?

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