Use the Disney articles to build your answers for the following:

Profits are traditionally viewed as either coming from the industry or internally (or some combination). Use this idea to discuss the following:

1. Discuss the following from Michael Porter's Five Forces Model regarding how Disney has utilized (if you feel they are applicable):

• high barriers to entry
• low buyer power
• low supplier power
• low threat from substitutes
• low level of rivalry between existing firms

2. Some would argue that the "Disney Experience" is difficult to duplicate. Using the three conditions of un-imitability in the textbook, discuss how Disney has utilized these to maintain their competitive advantage.

3. Discuss the following concepts and how you feel Disney has used them to maintain exceptional profitability (pick 2):

• cost reduction
• product differentiation
• reduction in competitive intensity

4. How can you relate these profit maximizing concepts to your business or industry (or maybe even your personal finances)?

Write each and every question in detail.