Question: Use the Excel template VLC to find the average value of a loyal customer ( VLC ) in a target market segment if the average
Use the Excel template VLC to find the average value of a loyal customer VLC in a target market segment if the average purchase price is $ per visit, the frequency of repurchase is four times per year, the contribution margin is percent, and the average customer defection rate is percent? Round your answer to the nearest dollar.
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