Question: Use the Excel template VLC to find the average value of a loyal customer (VLC) in a target market segment if the average purchase price

Use the Excel template VLC to find the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $60 per visit, the frequency of repurchase is three times per year, the contribution margin is 5 percent, and the average customer defection rate is 50 percent? Round your answer to the nearest dollar.

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