Question: Use the Excel template VLC to find the average value of a loyal customer (VLC) in a target market segment if the average purchase price

Use the Excel template VLC to find the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $70 per visit, the frequency of repurchase is three times per year, the contribution margin is 20 percent, and the average customer defection rate is 25 percent? Round your answer to the nearest dollar.

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