Question: Use the following link for the Article to answer the following question down below How to Find & Exploit a Gap in the Market (

Use the following link for the Article to answer the following question down below How to Find & Exploit a Gap in the Market (for Small Business Startups) Being an entrepreneur is exciting because finding gaps in the market is a tricky challenge that can lead to great rewards with exciting new business ideas and opportunities.Once you have an idea, challenge it. Break it down. Make it better. Throw it away. Start again. Fail. Fail. Fail. Until you succeed. Where to Look for GapsThere are a few strategies you can use to help spark ideas that can leverage gaps in the market that no-one else has discovered. It does mean immersing yourself in news (especially if it's related to your niche), so don't expect this to be a passive process. It takes a bit of time and effort to explore, learn, research and eventually, discover.1. Trends & New TechnologyTechnology & trends are moving so quickly that new opportunities are popping up on a daily basis. Keep an eye on new trends (what I call, rising columns) and think about how they might impact the way in which society works.Right now AI technology and machine learning is creating new business opportunities for entrepreneurs. Take drones, for example. There are so many uses for drones that individuals and companies are investing in them heavily and sales are skyrocketing. What business opportunities does this create? Well, for a start, someone is going to have to maintain and repair these machines because they are prone to damage. Setting up an online drone repair business now might allow you to capture and ride the wave of drone technology growth. Gap in the Market Secret #1Discover what competitors are doing successfully to win traffic and make money from their sites. Competitor AnalysisCompetitor analysis provides information and insights about a niche industry that can be used to gain a competitive advantage, improve marketing campaigns and drive growth.Improve your website by learning from the best in the business. 2. Make the World LocalThere are hubs of creativity around the world. Silicon valley is famous for tech startups and innovation. Stuff happens here before it happens anywhere else. Watching what happens in these centers of creativity means that you might be able to bring new products and services to your region before the original company can expand there.3. Creative CombinationsBlockbuster video is essentially dead. Killed by DVD rentals that leveraged streaming technology, which meant video rentals could be accomplished without driving to the store. New technologies don't always have immediately obvious benefits, but try combining something new with something that exists to come up with creative solutions that can make life easier or streamline businesses.For example, solar panels aren't particularly new. Shaded parking lots aren't new either. But, combining them into solar powered parking lots means that malls could offer shaded parking with electric vehicle recharges, power themselves and earn additional revenue by putting power back into the grid. All they need is a plucky entrepreneur to sell the concept and system in a way that makes it profitable and easy for them. 4. Hidden Industry OpportunitiesMany gaps are not obvious to anyone but industry insiders.Take the mining industry, for example. Every time the government changes regulations, mining companies have to alter the way in which they comply. Some companies are still performing compliance tasks using hard-copy paper (i.e. a compliance officer physically ticks off a box, with a pen or pencil, after inspection and hands that paper in).There is great opportunity to add existing technology to the process to allow them to capture compliance data more efficiently (using a mobile site/app) and then use it better (well, anything's better than having piles of paper that no-one will ever read). Gap in the Market Secret #2Research potential competitors and the existing market to prove your idea is viable. Analyze any website using SEMRush and learn the secrets to their success.Understand your niche to make better marketing decisions, capture higher page rankings in Google, make valuable new connections and boost your earnings quickly.Don't waste time guessing what it takes to win valuable search keywords. Work out who is winning. Find out who links to them. Build your own backlinks.Try it out. Research a website right now. Looking for gaps is about gathering information and knowledge about the state of an industry. The more you know, the more likely you are to realize what's missing, or what can be improved. That's why curiosity and creativity are such important characteristics of successful entrepreneurs. How to Identify a Gap Gaps exist everywhere. The trick is to find one that you can take advantage of given your skill set and resources. There's probably a big gap in the market for wormhole tech, but none of us can take advantage of it yet.There is one sure fire way to improve your chances of finding a great gap in the market that, reasonably speaking, you are also able to do something about. Expose yourself to as many new and interesting experiences, ideas and people so that your brain can make new and creative associations and innovations. It's very hard to find a gap in the market without getting out there and meeting people. Challenge yourself to do new things. Explore. Be curious. Make new connections. Make it a habit to draw in as much information as you can and use it like jigsaw pieces in a puzzle.I wrote an article entitled how to come up with good business ideas that will definitely help with this strategy if you are looking.Spotted a Potential Gap? If you have already spotted a great gap and are wondering how to go from an initial idea to a business, here's what I recommend.Work out a way to get to market and make money as quickly as possible. Gap in the Market Secret #3Quickly grow an email list to secure an independent source of online income that doesn't rely on Google or Facebook. Get everything you need to grow an email list with AWeber (free for 30 days).Easily create a platform to build a sustainable income using cutting edge email marketing technology.Quickly and easily create attractive, responsive signup-forms and popups and dazzle subscribers with beautiful emails designed using drag-n-drop templates. For now, let's take a look at some of the companies turning their gap in the market into innovative startups.BlurtBox I can't remember the number of times where I have been at dinner and either been unhappy with something (but not wanting to cause a scene and ruin everyone's night), or seeing someone else at the table in the same position.Complaining is an important part of helping restaurants maintain high standards. Managers can't act on something if they don't know what is wrong.As a business owner myself, I go to great lengths to ensure that customers who complain are treated like gold... because I want them to give us a chance to fix things. Otherwise they might simply take their business elsewhere, or worse, not recommend us on to their friends and colleagues.Blurtbox gives you a discreet way to complain. It also helps lower the barriers for obtaining customer feedback from the business' perspective. ANSWER THE FOLLOWING QUESTION Create an interactive presentation explaining how the entrepreneurial creative process could be applied to fill the specific market gap described in the article linked to above. Create THE PRESENTATIONUSE THIS CASE STUDY TO ANSWER THE QUESTION

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