Use the internet to help you complete this activity by lling in the missing parts. Use the bottom three rows to identify more recent Canadian inventions and/or Canadian inventions that are not on this list. Canadian Brief Description of the Invention Name of the Year of Invention Inventor(s) the Invention Basketball Batteryless Radio Cardiac Pacemaker Electron microscope Hockey Hydrofoil IMAX Technology Insulin Kerosene Macintosh Apple Pablum Snowmobile Snowshoes Steam Fog Horn Telephone Toboggan Wirephoto Use the internet to help you complete this activity by filling in the missing parts. Company Year of Product Brief Description of the Innovation Innovator(s) Innovation Cell Phone Camera Flat Screen Television Cordless Phone Automatic Transmission Electric Bicycle 3D Television Portable Video Game Console 3-wheel Motorcyc Self-Parking Car Laptop ComputerCHAPTER 5: Reviewing the Chapter Multiple Choice I. A feasibility study is designed to determine 4. An example of time utility include a) if any business opportunity is possible, a) being able to purchase a bathing suit in the practical, and viable winter b) how the marketing and production depart- b) the convenience store that provides service ments can work more efficiently together 24 hours a day c) the best methods for cost cutting c) Butterball's information Web site because it is d) none of the above accessible 24 hours a day. e) both a) and c) above d) all of the above e) both a) and b) above 2. Idea screening is important because companies a) need to test consumer reactions 5. MOA consists of b) need to analyze the competition a) a situational analysis of the overall market, c) need to develop a prototype and indirect and direct competition d) none of the above b) an extensive research on trends and fads in a particular industry e) both a) and b) above c) a review of marketing opportunities available to diversity a company's 3. Test marketing... product line. a) guarantees a new success d) none of the above b) tests consumer acceptance of the product e) both b) and c) above c) is only done for high value products like cars Circle the best response. c) none of the above d) both b) and c) above True/False Circle T if the statement is true, F if it is false. According to a marketing study in the Journal of Product Innovation Management, T F roughly 10 of 1 1 ideas are not commercially successful. Basketball, the battery less radio, and IMAX technology are all Canadian innovations F When the computer market was less competitive, IBM is reported to have said, "The customer T F can have any colour they want as long as it is beige." After an investment of hundreds of millions of dollars and 13 years of development, Gillette's T F Mach3 was finally introduced in 1990.Word Scramble PEPYTROOT ITULYIT TRAKINGME NIPYPOOTRUT LASISANY PDTUCOR CALHUN Short Answer 1. Explain what is involved with the process of product mapping. 2. Explain the difference between a feature-benefit analysis and cost-benefit analysis