Use the online consumer purchasing model to assess the effectiveness of an email campaign at a small web site devoted to the sales of apparel to the ages 18 to 26 young adult market in the united states. Assume a marketing campaign of 100,000 e mails(at 25 cents per e mail address). The expected click through rate is 5%, the customer conversion rate is 10% and the loyal customer retention rate is 25% the average sale is $60 and the profit margin is 50% (the cost of the good is $30) does the campaign produce a profit? What would you advise doing to increase the number of purchases and loyal cutomers? which marketing strategies can be effective? What web design factors can be implemented?what communications messages could be created?