Question: Use the resource-based view as described in this chapter to describe how information technology might be used to provide and sustain a winning position for

Use the resource-based view as described in this chapter to describe how information technology might be used to provide and sustain a winning position for each of these businesses:

1. A global advertising agency

2. A local restaurant

3. A mobile applications provider

4. An insurance company

5. A web-based audio book service

Some claim that no sustainable competitive advantages are gained from IT other than the capability of the IT organization itself. Do you agree or disagree? Defend your position.

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