Use the same local product manager example for questions 17 through 29. As the manager for a local outdoor apparel company, you are considering introducing a low-weight, long-lasting wind and waterproof jacket to complement your current market offering, which is a lighter jacket. Before introducing this jacket option to consumers, you want to ensure profitability. You estimate that for this new jacket you will have a variable cost of $12.50 on the $174.99 selling price you will offer. You further project that you will sell 125 of these new jackets in the first year. This is in addition to your current jacket, of which you sell an average of 210 per year at a price $100.50. Each unit of these existing jackets carries a cost of $8.00 per unit. Your projections show that 40% of customers who intend to buy the new jacket would have purchased the original jacket had the new one not been introduced. Using this information, what would be your projected first year profit if you introduce this new jacket? $20,311.25 $35,111.25 $39,736.25 $19,425 $14,800