Question: Use the same retail company selected in Question 2 and write a report to demonstrate and apply the three most important applications within operational customer

Use the same retail company selected in Question 2 and write

Use the same retail company selected in Question 2 and write a report to demonstrate and apply the three most important applications within operational customer relationship management (CRM). Give clear recommendations and examples to the retailer for them to be able to implement to improve their CRM. Your essay should include the following: 1. Introduction; 2. Discussion with application to and examples of the retail company chosen; 3. Conclusion. Word count: 450620 words. NB - Your lecturer will not mark beyond the maximum word count for the

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