Question: Use the same scenario about Jonas and Deja. ( Jonas and Deja are interns at an ad agency. They are asked to help with research

Use the same scenario about Jonas and Deja.

(

Jonas and Deja are interns at an ad agency. They are asked to help with research on the toothpaste account they are both working on

.

Jonas looks in marketing journals for studies about dental products, and uses a database to locate an analysis of the dental care industry conducted

5

years ago by a competitor. Deja interviews several dentists, conducts focus groups with people about how they brush their teeth, and does an experiment to determine which of two flavors of toothpaste result in people brushing longer.

Which of the following is true?

Deja conducted qualitative research only.

Deja conducted quantitative research only.

Deja conducted both qualitative and quantitative research..

Deja conducted neither qualitative and quantitative research.

Use the same scenario about Jonas and Deja. (Jonas and Deja

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