use the SFAS table to do the analysis about the threats of Nike company

Exhibit 3 - Strategic Factor Analysis Summary (SFAS) Table Exhibit 3 Duration Strategic Factors Weight Rating Weighted Score SHORT INTERMEDIATE LONG Comments S1 Store Network (S) 0.15 4.5 0.68 X Strong Brand Awareness and Brand Value S3 Superior Marketing Capabilities (S) 0.05 4.7 0.24 X Celebrity Endorsements and Memorable Commercials W1 Foreign Workers (W) 0.05 2.0 0.10 X Poor Labor Conditions W2 Liabilities (W 0.10 3.0 0.30 X High Debt Load W4 Lawsuits (W) 0.10 2.0 0.20 X X Employee Discriminations 01 Global e-Commerce Market (0) 0.05 4.6 0.23 X X Revenue growth 03 Integrate data from all sources (0) 0.10 3.1 0.31 X Acquisition of Datalogue 04 Partnerships (0) 0.05 3.9 0.20 X Partnership with Florida A&M Athletics T2 Economic recession (T) 0.10 3.4 0.34 X X COVID-19 threats T3 Counterfeit Goods Market (T) 0.15 2.7 0.41 X Affect sales T5 Maintaining Brand Reputation (T) 0.10 2.9 0.29 X Affect sales Total Scores 1.00 3.28d Word File Edit View Insert Format Tools Table Window Help ' WedAug32150AM . AmoSave .m G} H 5') v G ED Documentz Q 37' Home Insert Draw Design Layout References Mailings Review View Tell me l5 Share Cl Comments 7 ' ' r n v A. i 7: LE V calm\" (80\" ' \"d 'L 7 1k {I AaBchDc AaBchDdEE > A ' B I U v 1:4; I V ' i I; v Normal NO Spacing Heading1 Heading 2 V ,_ 7 i e Threats Beverage productions consume large amounts of water and agricultural products such as fruits and sugar, as well as producing a lot of nonbiodegradable wastes from its packaging such as plastics. The current heated debates on global warming, pollution, and unsustainable practices are communicating negative messages regarding CocaCola's products. The growing concern for the environment and sustainability is also translating into actual government regulations regarding energy, sustainable practices, and pollution prevention, as well as attacks from affiliated interest groups. All of these present a critical threat to Coca- Cola's brand image and businesses that am, requires Coca-Cola to take drastic steps in these areas to counter backlashes from the government entities and affiliated groups. Beverage industry is highly competitive due to the fact that the products are mostly commoditized, undifferentiated, and considerably price elastic, perhaps aside from having slightly different tastes and brands perception amongst consumers. Aside from PepsiCo who competes with CocaCola in virtually every category of beverages, CocaCola also faces competition threats from other private label beverage producers such as fruitjuices, dairy, energy drinks, and other NARTD products. In addition, Coca-Cola also faces competition from local beverage producers such as local diary and water bottles producers and providers etc. as well as indirect competitors such as coffee chains like Starbucks who provide freshly crafted beverages. 2'l7 words [B English (United States) l3 Focus I E69 -"\"V D @m A..@