use the SFAS table to do the analysis about the Threats of Nike company

d Word File Edit View Insert Format Tools Table Window Help ' WedAug32150AM . AmoSave .m G} H 5') v G ED Documentz Q 37' Home Insert Draw Design Layout References Mailings Review View Tell me l5 Share Cl Comments 7 ' ' r n v A. i 7: LE V calm\" (80\" ' \"d 'L 7 1k {I AaBchDc AaBchDdEE > A ' B I U v 1:4; I V ' i I; v Normal NO Spacing Heading1 Heading 2 V ,_ 7 i e Threats Beverage productions consume large amounts of water and agricultural products such as fruits and sugar, as well as producing a lot of nonbiodegradable wastes from its packaging such as plastics. The current heated debates on global warming, pollution, and unsustainable practices are communicating negative messages regarding CocaCola's products. The growing concern for the environment and sustainability is also translating into actual government regulations regarding energy, sustainable practices, and pollution prevention, as well as attacks from affiliated interest groups. All of these present a critical threat to Coca- Cola's brand image and businesses that am, requires Coca-Cola to take drastic steps in these areas to counter backlashes from the government entities and affiliated groups. Beverage industry is highly competitive due to the fact that the products are mostly commoditized, undifferentiated, and considerably price elastic, perhaps aside from having slightly different tastes and brands perception amongst consumers. Aside from PepsiCo who competes with CocaCola in virtually every category of beverages, CocaCola also faces competition threats from other private label beverage producers such as fruitjuices, dairy, energy drinks, and other NARTD products. In addition, Coca-Cola also faces competition from local beverage producers such as local diary and water bottles producers and providers etc. as well as indirect competitors such as coffee chains like Starbucks who provide freshly crafted beverages. 2'l7 words [B English (United States) l3 Focus I E69 -"\"V D @m A..@ Threats High level of competition 0.05 U.ZI competitors Economic recession 0.15 3.4 0.51 COVID-19 Counterfeit Goods Market 0.10 2.7 0.27 Affect sales Foreign LAChange RISKS 0.05 Z.0 Global business Maintaining Brand Reputation 0.15 2.9 0.44 Affect sales