Use the statement and reference, Centers for Disease Control and Prevention (CDC). (n.d.). CDC approach to program evaluation. U.S. Department of Health and Human Services. https://www.cdc.gov/evaluation/site.html , to Answer the Question: What is the importance of establishing a focus area and needs assessment? Statement: Understanding a program's context sets the stage for meaningful, actionable, and culturally responsive evaluation1. This can include the various features of an evaluation's setting, such as location and environment, people and their cultural values, historical circumstances, ways that power and privilege play, and other pertinent characteristics. The following sections show how to assess the four components of context: 1. Readiness for Evaluation 2. People (interest holders) 3. Place 4. Evaluation Capacity The main products of this step include: Evaluability assessment to examine whether a program is ready to be evaluated Relevant interest holder mapping of the four main types of interest holders Documentation of place-based context and evaluation capacity assessment Evaluator reflection to assess your readiness to conduct evaluation Refer to the full-length CDC Program Evaluation Framework Action Guide for additional information, examples and worksheets to apply the concepts discussed in this step. Readiness for Evaluation Evaluability assessments are a type of