Question: Use the table below to answer the following questions. Table 1 Bud Light Offer Don't Offer New Ads New Ads Offer B: $100 B: $50

Use the table below to answer the following questions. Table 1

Use the table below to answer the following questions.

Table 1

Bud Light Offer Don't Offer New Ads New Ads Offer B: $100 B: $50 New Ads M: $100 M: $200 Miller Lite Don't Offer B: $200 B: $120 New Ads M: $50 M: $120

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2. Find out if there are other reference points that can be used as reasonable alternatives.

1. Identify your reference point when making a decision based on an element of risk.

3. If there are reasonable alternatives, think about your decisions based on the different reference points and see if there are any contradictions in the decisions.