In view of the product life cycle, consider the progression that the EV (electric vehicle) industry is
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In view of the product life cycle, consider the progression that the EV (electric vehicle) industry is undergoing by stage. Discuss the 4 P's for each stage within the EV product journey. Be specific in describing market conditions for each stage. What are the types of buyers will the EV manufacturer encounter for each stage. How does the PLC model align with the Boston Consulting Group model in reference to the EV market? Where is the market currently for EVs?
Related Book For
Fundamental Statistics for the Behavioral Sciences
ISBN: 978-1285076911
8th Edition
Authors: David C. Howell
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