Question: Use the tools and frameworks from the course - along with data and financials from the case - in order to answer the following two

Use the tools and frameworks from the course - along with data and financials from the case - in

order to answer the following two questions. Make sure to clearly indicate the beginning and end

of the answer to each question.

Robert Mondavi & Wine Industry Case

(1) What explains the success of Robert Mondavi in the wine industry?

(2) What changes, if any, would you recommend Robert Mondavi makes? Identify at least

two options, evaluate them, and recommend a strategy.

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