Use the value equation (value = benefit - cost) to describe a product the company you work for sells.

Tell us what company you work for and what product you'll use for the equation.

Describe the benefits the product provides to customers.

Describe the costs to customers of obtaining those benefits. Include at least one cost other than the price.

Describe the customer's perceived value that results.

If you aren't currently employed, use a product from a company you've worked for in the past or one you'd like to work for in the future.