Question: Use the variables between brackets to answer the following questions : ( Marketing mix / purchase decision ) 1 . Dimensions of the promotional mix:

Use the variables between brackets to answer the following questions

:(Marketing mix/purchase decision)

1. Dimensions of the promotional mix: (advertising, publicity, public relations, personal selling, means of stimulating sales).

2. Dimensions of the purchase decision: (identifying the problem, searching for information, evaluating alternatives, purchasing decision, behavior after purchase)

. Create a research Title

. Create the research problem statement ( the main question ) and compose the research main objective

1. The main question : .

2. The main objective : .

C. Compose the research sub - questions

. Compose the research sub - objectives

. Determine the population of this research

 

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