Use the variables between brackets to answer the following questions : ( Marketing mix / purchase decision
Question:
Use the variables between brackets to answer the following questions
:Marketing mixpurchase decision
Dimensions of the promotional mix: advertising publicity, public relations, personal selling, means of stimulating sales
Dimensions of the purchase decision: identifying the problem, searching for information, evaluating alternatives, purchasing decision, behavior after purchase
a Create a research Title
b Create the research problem statement the main question and compose the research main objective
The main question :
The main objective :
C Compose the research sub questions
d Compose the research sub objectives
e Determine the population of this research
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill