Use these pictures for reference. Watch prime time major Network (ABC, CBS, Fox, or NBC) television. What subculture groups are portrayed in the programs? Describe how they are portrayed. Do these portrayals match the descriptions in this text? How would you explain the differences? Repeat these tasks for the ads shown during the program

SUMMARY V LO1: Understand subcultures and their influence (Mexico, Puerto Rico, Cuba, and so on), the Spanish on unique market behaviors. (Mexico, Puerto Rico, Cuba, and so on), the Spanish), TheUnitedStatesisbecomingincreasinglydiverse.anincreaseinethnicprideandbyidentificiationandwithlanguage,acommonreligion(RomanCatholicism),MuchdnationalSpanish-languagemediaandentertain-mentfigureshavecreatedasomewhathomogeneousHispanicsubculture. Mon-European heritages among numerous Americans. LO4: Analyze the Asian American subculture and the opportunity to develop unique marketing programs nationality subcultures. to match the unique needs of each. LO5: Analyze the Native American, Asian Indian tion. Although African Americans are younger and tend their implications for marketing. tohavelowerincomesthanthegeneralpopulation,theirrapidlygrowingeducation,income,purchasingAlthoughtheUnitedStatesisarelativelysecularsoci-ety,roughly77percentofAmericanadults power, and cultural influence continue to attract mar- religious affiliation, and a majority state that religion is keterstothislargeanddiversesubculture.LO3:Analyzetheimportantintheirlives.AmajorityofAmericanadults unique marketing aspects it entails. age has declined over time. And a variety of religious Hispanics represent the largest and fastest-growing subcultures exist both within and across the Christian faiths and the Jewish, Muslim, and Bush ethnic subculture in the United States. Even though Within each faith, the largest contrast is thist faiths. Hispanics have a variety of national backgrounds conservatism of the members