Question: Use this article to answer this question - EVOE SPRING SPA: A POSITIONING DILEMMA Richard Ivey School of Business Foundation Version - Identify and explain

Use this article to answer this question

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EVOE SPRING SPA: A POSITIONING DILEMMA Richard Ivey School of Business Foundation Version

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Identify and explain the variables used to define the consumer segments in the case. Are any of these unnecessary for segmentation purposes? Are any variables missing that would help Evoe better define their customer segments? Explain your answers.

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