Use this Conversion Funnel to answer the questions below.

Add Camera to Shopping Cart

$7,923$

$3,486[?\%]$

ReviewPayment Info

$3,486$

$1,151[?\%]$

Review Order $1,151$

$947[?\%]$

Click Purchase $947$

$(1)$ Assignment Questions

Question $1$: What is the conversion rate from the top of funnel to Purchase? $947/13,428=$

Question $2$: Calculate each micro conversion rate $($the conversion rate from each single step in the funnel to the next.$)$ If you reviewed the conversion funnel image, you note there is a separate percentage conversion rate calculated between every step in the funnel. In the image above, you can see a $?\%$ between each step. Calculate each of these comversion rates to answer the question.

Question $3$: If the price of the camera is $$100,$ what is the total revenue amount earned by the camera seller in this funnel shown above?

Question $4$: Using your response to Question $3,$ if that dollar amount was the total spent by the company for this online conversion funnel, what js the dollar amount spent to get one View Camera Product Webpage. You should divide the revenue amount by the number of View Camera Product Webpage.

Question $5$: If you could increase traffic to the View Camera Product Webpage by $10\%,$ what would the new number of views be$?$

Question $6$: Using your response to Question $5,$ assume that all of the conversion rates you calculated for Question $2$ remain exactly the same. Using those conversion rates, start at the top of the funnel with your new View Webpage number. Now calculate the number of people who make it to each step down the funnel. Show your work, and show how many click Purchase as a result.

Question $7$: If the camera price is $$100,$ how much revenue did the company earn now that they increased web traffic by $10\%?$