Question: use this elements in a new hotel will open 7500 word or more most important 8 and 10 (service marketing) The group is requested to
use this elements in a new hotel will open
The group is requested to develop a detailed Marketing Plan of any chosen B2B or B2C service, e.g., hotel, tourism agency, restaurant, school, maintenance workshop, hospital, fashion house, recruitment agency, auditing, cleaning, landscaping, Etc., The plan must include the following areas: 1. Full description of the core service attributes and any other supplementary services that might be provided to facilitate and/or enhance this core service. 2. The 7 P's marketing mix elements intended to be used for promoting the service. 3. The competitive environment analysis. 4. The market demand for the proposed service, and the expected trends. 5. Conduct a survey with a sample of the prospected customers to gather their needs, requirements, and preferences regarding the offered service. 6. The effect of technology on the operation processes undertaken in the firm. 7. The human resource strategy the firm will adopt to leverage its revenues and profits. 8. Probable collaboration with other business partners the firm my engage within its operations. 9. The "Code of Ethics" the firm will adopt to maintain reputable marketing performance. 10. The vision and recommendations of the GROUP to ensure sustainable development
7500 word or more
most important 8 and 10
(service marketing)
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