Question: Use this modules course readings and supplemental readings to define and describe marketing and marketing strategies as well as those related to R&D and production

Use this modules course readings and supplemental readings to define and describe marketing and marketing strategies as well as those

related to R&D and production objectives.

Examine your marketing strategies in the CAPSIM simulation, and then describe the marketing decisions that you made, including specific examples and why.

Discuss the results of your marketing efforts.

PowerPoint Presentation with speaker notes. Slide topics: objectives, strategies, and marketing investment allocation per competition round, for Sales, Promotion, and Sales Forecast, and Market share

(%

and Volume

)

: company, per product.

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