Use Values, Attitudes/Emotions and communication to develop a plan to improve job performance and satisfaction at ABC company, where its profits and reputation is declining in the last 4 years but also its employees due to common mistakes made in management and organization such as ineffective leadership, bad decisions making, company ethics and creating a cohesive company culture. In addition, it also struggles with the daily human interaction struggles such as personality conflicts, diversity issues, ineffective communication and low morale