Used mainly to get supermarket chains to handle new products, a producer (i.e. Nestle) might offer a

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Used mainly to get supermarket chains to handle new products, a producer (i.e. Nestle) might offer a retailer (i.e. Safeway Corp.) cash or free merchandise to stock a new item. This is called:

A shove allowance

A brokerage allowance

A shelf allocation

A slotting allowance

A trade allowance

Related Book For answer-question

International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 02, 2024 04:50 AM

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Used mainly to get supermarket chains to handle new products, a producer (i.e. Nestle) might offer a

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Expert Answer:

The correct term for this practice is slotting all... View the full answer

International Marketing And Export Management

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