Question: Using a _ _ _ _ _ _ _ _ _ positioning strategy, companies can attack the more - for - more strategy of another

Using a _________ positioning strategy, companies can attack the more-for-more strategy of another firm by offering a brand of comparable quality at a lower price.
a.
more-for-less
b.
less-for-much-less
c.
more-for-the-same
d.
less-for-more

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