Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review and Theoretical Evidence https://link.springer.com/article/10.1177/0092070305275857 Use the

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Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review and Theoretical Evidence

https://link.springer.com/article/10.1177/0092070305275857

Use the following to guide your response: Make sure you focus on understanding the 7 customer-level marketing tactics listed in the article.

Are there any other customer-level marketing tactics you feel would enhance a firm's shareholder value?

Related Book For answer-question

Organizational Behavior Integrating Individuals Groups And Organizations

ISBN: 9780415804646

4th Edition

Authors: Joseph E. Champoux

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Posted Date: Oct 19, 2023 02:08 AM

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Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review and Theoretical Evidence https://link.springer.com/article/10.1177/0092070305275857 Use the

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The article you mentioned likely discusses various customerlevel marketing tactics and its important to understand and implement these strategies effectively Here are some common customerlevel marketi... View the full answer

Organizational Behavior Integrating Individuals Groups And Organizations

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