Question: Using a focus group to refresh the marketing team's understanding of what customers really feel or think about a product or service helps a .

Using a focus group to refresh the marketing team's understanding of what customers really feel or think about a product or service helps
a. understand findings from quantitative studies
b. them "get in touch" with the customer's preferences
c. reveal consumer needs, motives, perceptions, and attitudes
d. them understand consumer vocabulary
Using a focus group to refresh the marketing team's understanding of

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