Using a pole barn in your backyard, you run a business sharpening knives and scissors. Your best customers are large restaurants and hair salons who value your expertise and care with their expensive equipment. Your attempts to secure business from smaller operations have failed. These customers say they sharpen tools themselves because they cannot afford to be long without them. Which of the following represents the best way to grow your business?

Lower your prices to incentivize smaller customers to try your services. This will decrease the customer's psychological costs and increase their perceptions of value in the exchange.

Offer to sharpen tools for small restaurants and salons during overnight hours. This will minimize business interruptions for smaller shops and still allow for daytime work for larger customers.

Begin selling your own line of knives and scissors to smaller businesses. Owning additional tools will allow smaller shops to bring their dull tools to you.

Create a mobile service that brings sharpening equipment directly to the restaurant or salon. This added convenience will minimize business interruptions and allow both large and small shops to patronize your business.