Using a PowerPoint and the information outlined in the text on p.24 (Gupta) discussing the core principles of influence, you are to identify both a good example and a bad example of each principle (see example of p.18) and explain how each example illustrates how this page is successful or unsuccessful in utilizing the principle to increase conversions. Remember, you want to make sure to persuade the visitor into a shopper and then a buyer all based of their initial experience on the landing page. (Minimum of 13 slides title, 1 good example and application of concept of each principle (6 slides), 1 bad example and application of concept of each principle (6 slides)).