Question: Using a product that you regularly purchase as the example write a one-page summary that answers the following four questions. Does the product or service

Using a product that you regularly purchase as the example write a one-page summary that answers the following four questions.

  1. Does the product or service have a competitive advantage (cost, differentiation, etc.)? If not, what is your recommendation for it to attain a competitive advantage?
  2. Is the competitive advantage sustainable because of relevance or defensibility? If you answered no to question one, how would your recommendation lead to a sustainable competitive advantage?
  3. What barriers does the competition face to entering the same market or gaining a competitive advantage?
  4. What is the value provided to customers, and is that value a sustainable competitive advantage? Why or why not?

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