Question: Using a SWOT analysis how would you evaluate Popeyes decision in 2 0 2 0 to invest in an effort? How successful do you believe

Using a SWOT analysis how would you evaluate Popeyes decision in 2020 to invest in an effort?
How successful do you believe Popeyes rebranding approach in 2020 will be, use Aaker(1992) theories on brand assets and brand liabilities to frame your answer? See format below for your answer.

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