Using Abcam Annual Reports and additional information you may find online, we would like you to write two short pieces, that cover with the following elements External Analysis Define the market industry PEST Five Forces Review of the external context Internal Analysis Who owns the company What about the management team Corporate structure and governance How does strategy link to cash Combine your written responses to form a text document and provide a short conclusion that shows the key insights provided by the two different approaches

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Question: Using Abcam Annual Reports and additional information you may find online, we would like you to write two short pieces, that cover with the following

Using Abcam Annual Reports and additional information you may find online, we would like you to write two short pieces, that cover with the following elements:

External Analysis

Define the market / industry
PEST
Five Forces
Review of the external context

Internal Analysis

Who owns the company?
What about the management team?
Corporate structure and governance
How does strategy link to cash?

Combine your written responses to form a text document and provide a short conclusion that shows the key insights provided by the two different approaches.

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