Using Airbus is a manufacturer of aeroplanes and its customers are airlines. Airbus sells no products or services to airline passengers. One of the company’s aircraft is called the A380 which is one of the largest airliners in the world. In recent years, sales of the plane have been falling below expectations. In 2017 Airbus launched a website with the address ‘iflya380. com’ which allowed passengers to identify which airlines fly A380 aircraft between different destinations. a. Using the 5 stage buyer process model explain how passengers may have chosen their flights for international travel prior to the launch of this website. (10 marks) b. Explain how Airbus may have hoped specific stages of the 5 stage buyer process model would change as a result of this campaign. (10 marks) c. What assumptions about buyer behaviour has Airbus made? (10marks)

word limit 750 for all parts.

Explain based on this WHAT is the concept – state / explain concept (definition / understanding) HOW is it relevant / important - explain directly how concept is applied to the question or case scenario WHY is it important to marketers – (your analysis); so what does this mean for marketers Critical analysis / thinking: ** What are the possible advantages and/or pitfalls?

Answer rating: 100% (QA)

a Using the 5 stage buyer process model passengers may have chosen their flights for international travel prior to the launch of the iflya380com website as follows 1 Problem Recognition During the fir... View the full answer