Question: Using all the information you have about the Santa Fe Grill Mexican restaurant ( Discussion 1 and 2 Readings ) , formulate 5 tentative hypotheses

Using all the information you have about the Santa Fe Grill Mexican restaurant (Discussion 1 and 2 Readings), formulate 5 tentative hypotheses that can be tested as a result of the survey-based research and data analysis. Be sure to predict how an independent variable (IV) is likely to affect a dependent variable (DV). Some examples of correctly formulated hypotheses are provided below:
Health-conscious customers (IV) would visit Santa Fe Grill (DV) less frequently than customers who are less concerned about healthy food choices.
Customers who have more than one child (IV) will recommend Santa Fe Grill to others (DV) more frequently that customers with one or no children
Please discuss how the owners' decisions may be influenced by the results of these hypotheses' testing, e.g. if it is true that customers with more children will recommend the restaurant more, these customers should be targeted with advertising more often than childless customers. This means exploring advertising on day-time TV shows and on channels with children's programming. On the other hand, if the opposite is true, the restaurant's promotion should target childless customers by, e.g. promoting a happy hour with discounted drinks, or advertising on late-night shows.
 Using all the information you have about the Santa Fe Grill

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!