Question: Using all the information you have about the Santa Fe Grill Mexican restaurant ( Discussion 1 and 2 Readings ) , formulate 5 tentative hypotheses
Using all the information you have about the Santa Fe Grill Mexican restaurant Discussion and Readings formulate tentative hypotheses that can be tested as a result of the surveybased research and data analysis. Be sure to predict how an independent variable IV is likely to affect a dependent variable DV Some examples of correctly formulated hypotheses are provided below:
Healthconscious customers IV would visit Santa Fe Grill DV less frequently than customers who are less concerned about healthy food choices.
Customers who have more than one child IV will recommend Santa Fe Grill to others DV more frequently that customers with one or no children
Please discuss how the owners' decisions may be influenced by the results of these hypotheses' testing, eg if it is true that customers with more children will recommend the restaurant more, these customers should be targeted with advertising more often than childless customers. This means exploring advertising on daytime TV shows and on channels with children's programming. On the other hand, if the opposite is true, the restaurant's promotion should target childless customers by eg promoting a happy hour with discounted drinks, or advertising on latenight shows.
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