Using an example of a specific organization (not Uber), identify multiple strategies (using terms from the course) that are being used successfully.

What other strategies might that organization use if they need to change or find a turnaround strategy to maintain their competitive advantage (consider product or industry diversification, mergers and acquisitions, joint ventures/strategic alliances, and/or a strong differentiation strategy).

Here is an example but I cannot use this one as it has already been used.

1- Amazon is the organization which has used multiple strategies which has been proved to be successful and that is why Amazon has become the top company in e-commerce industry. The strategies used by Amazon are Product diversification, Acquisition,Technological change,Strategic alliances. etc.

Diversification-Starting off as an online bookstore, Amazon now offers everything from soup to nuts. Literally. A search of the site reveals over 3,000 listings for vegetable soup. Search the term nuts and youll see over 37,000 results. Amazon now carries products in music, books, electronics, health and beauty, automotive, grocery and clothing. Business owners can contract with Amazons network of pros to get IT support, furniture assembly and even A/V services. By diversifying its offerings, Amazon is continuously driving reach and relevance.

Partnership strategy-As Amazon grew, its share price growth enabled partnership or acquisition with a range of companies in different sectors. Marcus (2004) describes how Amazon partnered with Drugstore.com (pharmacy), Living.com (furniture), Pets.com (pet supplies), Wineshopper.com (wines), HomeGrocer.com (groceries), Sothebys.com (auctions) and Kozmo.com (urban home delivery)

Acquisitions- Amazon has acquired many business to expand its business like Whole Foods Market (2017): $13.7 billion,Zappos (2009): $1.2 billion, Kiva Systems (2012): $775 million etc. all these strategies has been successful and make the Amazon as market leader of e-commerce.

2- Even though amazon is successful now a days but i can also fuel its growth by adopting more turnaround strategies like Industry diversification in which Amazon is currently deals in e-commerce industry but i can try business in other industries like electronics and communication in which Amazon can manufacture its own devices, laptops etc under its brand. it can also enter into hospitality industry by opening high class restaurants which can help amazon to improve more its financial resources because restaurant business is a multi-billion industry.

Amazon can acquire healthcare organizations like hospitals business which would provide medical facilities to customers and it also benefit to social image of the amazon. Community and society would have a positive image if amazon provide the medical facility to public at fair prices. these strategies would help the amazon to boost its growth in the corporate world.

Additional Resource for Discussion Research: - Panicker, S. \& Manimala, M.J., (2015). Successful turnarounds: The role of appropriate entrepreneurial strategies. Journal of Strategy and Management, 8(1), pp.21-40