Using an industry of your choice, identify two firms that would be indifferent strategic groups and (i) describe the business-level competitive strategies they are pursuing and what they are most vulnerable to, (ii) the nature of their competitive advantage(s) in terms of their specific bases & strength/sustainability and (iii) how industry life cycle stages should be factored into firm decisions. A good answer shows an understanding of the terminology and its clear application to a specific industry context.

Answer rating: 100% (QA)

McDonalds Business Level Competitive Strategies and Vulnerability When addressing the businesslevel aspects the key consideration by this company are its consumers the crucial considered needs by the ... View the full answer