Using an industry with which you are familiar, apply two out of the five elements of Porters Five Forces model (Porter, 2008) that you think profoundly affect the industry, briefly explaining how each element affects that industry. Also, select one company from within that industry, select three of the eight general environment trends (Dyer et al, 2020), Chapter 2, pp. 31-36 [eBook], including the eight items in the outer edge of Figure 2.3) that are having or could have the most impact on the company. Justify your selection of trends using sources.

Additional Resources for Discussion Research:

Bruijl, G.H.T. 2018. The Relevance of Porter's Five Forces in Today's Innovative and Changing Business EnvironmentLinks to an external site.. SSRN 3192207.

Jadan, D. (2020, July 27-29). PESTEL analysis as a Baseline to support decision-making in the local textile industry [Paper Presentation]. International Conference on Systems and Information Sciences, Manta, Ecuador.

Joshi, O., Chapagain, B., Kharel, G., Poudyal, N. C., Murray, B. D., & Mehmood, S. (2020). Benefits and challenges of online instruction in agriculture and natural resource education. Interactive Learning Environments, 28(6), 664-682.

Olanrewaju, A. S. T., Hossain, M. A., Whiteside, N., & Mercieca, P. (2020). Social media and entrepreneurship research: A literature review. International Journal of Information Management, 50, 90-110.

Toussaint-Comeau, M., Williams, V. (2022). Secular trends in minority-owned businesses and small business financeLinks to an external site.. Federal Reserve Bank of Chicago, 1(2).

Varnali, K. (2019). Online behavioral advertising: Links to an external site.An integrative revieLinks to an external site.w. Journal of Marketing Communications, 27(1),1-22.