Question: Using any search engine, find a multinational company that operates in foreign countries ( you can choose one geographical location, Example: McDonald s operating in
Using any search engine, find a multinational company that operates in foreign countries you can choose one geographical location, Example: McDonalds operating in Russia, Nike operating in India, Starbucks in Italy, IKEA in Saudi Arabia... and study the following areas:
Introduction about the company What is the business of this company?
How does globalization affect this company?
Who are the companys main competitors, locally and internationally? Did the company change anything because of the competitors?
The Cultural Environments facingchallenging this company, and any alteration in the product to fit the foreign country.
The Economic Environments facingchallenging this company include the foreign countrys economic system and its economic classification
The Companys social responsibilities.
Marketing used by this company internationally. Did the company changealter their marketing product price, promotion, place to meet the needs of the foreign market?
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
