Question: Using appropriate experience as evidence, discuss the links between consumer purchase decision, consumer involvement and consumer perception. What, if anything, does the analysis add to
Using appropriate experience as evidence, discuss the links between consumer purchase decision, consumer involvement and consumer perception. What, if anything, does the analysis add to your understanding of consumer behaviour, and what implications might this have?
(please explain each concepts and explain how they are interlinked with each other using examples. explain the limitation and evaluate the usefulness of these concepts)
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